Sunday, 31 May 2015

Is Digital Marketing gaining more importance in recent times?

The world is rapidly shifting from analog to digital with the improvement of modern technology. It is surely the era of digital marketing. The businesses need to have persuasive visibility in order to become prominent and to stay in the race. Therefore, along with traditional marketing strategies we also need a strong hold over digital marketing strategies.

In 2013 the digital marketing has became immensely popular and fascinated area for the marketers. Not only it has became advantageous for business purpose but also it has became a strong area for furnishing great career opportunities. Therefore, the demand of resources who are efficient in digital marketing is also increasing rapidly.

Natures rule say that if you want to survive and grow you need to adopt the changes, innovations, strategies and techniques with time. Researches say that India has a less buyers base compared to other countries. So, some big companies are trying to improve the buyers base by promoting their products through digital marketing, which is apparently showing good results. Therefore invest has been increased in digital marketing in 2013 compared to earlier. Many multinational companies are attracted to this buyer base. Therefore it became inevitable that the use of digital marketing has gaining popularity rapidly.

Socialnetworking is an inseparable part of digital marketing. People are very much curious about what's going on with others life. Social media is the only option that provides those information to some extent. It also provides personal networking prospects. This is a growing and very promising base to attract buyers attention. Digital marketing is just thing that solves this purpose for the business with an ease. Not only that, digital marketing provides worldwide platform with minimum investment and effort for your products and services. This is the main cause of why most of the businessmen and sellers are taking the digital marketing way and investing a large share of their marketing budget towards digital marketing.

Therefore, it is very much evident that the future of digital marketing is rising compared to the traditional marketing strategies. There are some factors that are making this development happening for digital marketing, such as,
·  Addiction of social networking
·  Increasing usage of smart-phones
·  Improved internet ingress
·  Economical growth in many sectors
·  Effortless access to the worldwide web
·  Cost potency
·  Technological improvement

the world is moving faster so is the demand and supply process. In the mean time if your product takes longer time to reach the customer it for sure that your business is not going to make it in this race. This is simple equation for survival these days. Faster, is the better. No other marketing strategy is faster than digital marketing. It reaches your products to the customer in whole world just within a blink of an eye. Your business is getting a worldwidepromotion with minimum hassles, which is practically impossible for the traditional marketing strategies.


Another key factor that adds in favor of digital marketing is that the results of digital marketing can be easily monitored and tracked. Therefore, the unnecessary splurge on customer research has been saved from your business capital. All the information regarding customer response and and product reviews can be achieved through this digital media only. Therefore you stay a step ahead in planning future prospects for your business.  

Tuesday, 26 May 2015

Tips and tricks to promote free classified sites in India

Promoting online is considered the most practical and widely used marketing strategy in India and all over the world. This is an age of online business. Internet has become an inseparable mode of communication in our daily life. People now-a-days shop, read, talk and do a hell lot of things in internet. Therefore it has become a crucial place for publicizing your product. Moreover, free classified sites offer hassle free and without cost promotion of your product or business sparing you the extra pain and stress. Currently it is the most important tool for online marketing and advertising over the internet. In India, free classified sites can help an individual to sell their products and grow their business free of cost by posting free ads in classifieds.

The process of advertising in free classifieds can be very easy and convenient. It is very profitable and hassle free provided that you know exact tricks and tips for posting ads on these classified sites. Sorting out from several free classified sites is a hefty task though, as very few sites worth attention.
Here are some tips and tricks to promote your business, product and website. The tips include,
·  In-person networking
·  advertising and marketing preparation
·  direct e-mail marketing
·  content advertising
·  advertising and marketing materials
·  partnership building

The benefits you get from posting to the online free classified sites are,
·  It is safe and hassle free
·  You need to post once and get sign ups everyday, which means more profit in less effort.
·  You will get an worldwide exposure without any cost.

However, easier it may sound it includes a lot of hard works initially. But once you are done, if you have followed the proper steps, you are going to enjoy enumerable benefits from these online free classified ads.

The first step is to find a good classified site in a search engine like Google. From the results you can visit the first 12 links and register on those links. Every good classified site should ask you some minimal and compulsory questions to create an account through which you will be able to manage your advertisements in their sites. However, you can also register on those sites that do not require you to create an account in order to post ads.

Your ad should be precise and contended. Put a description of your product using not more than 100 words. Adding valuable benefits to your products for the viewers/customers may gain you the extra attention. Try grabbing keywords for your products, this really works.
In most of the free classified sites the more recent ads are more likely to appear in the top and first pages. This may bury your post deep in the listing pages. Therefore you should always try to update and renew your ads time to time to keep them them on top.


More appealing ads attract more viewers. It is more likely that a viewer would pay more attention to your product if there is a photo has been attached to your product. Therefore try to attach a relevant and appropriate picture of your product to the posted ads.

Sunday, 8 March 2015

Top 10 Free Classified sites features



We have already discussed top 3 features in our previous blog. We will continue from where we left and discuss other 7 required features for free classified websites. You can visit our previous blog Top 3 considerations while selecting script for free classified sites to find more information about these features. 


1.    Performance
2.    SEO Friendly Website
3.    Should Integrate Social Recommendations and Social Media Features


Visit previous blog ( http://free-classifieds-blog.loklist.com/2015/02/top-3-considerations-while-selecting.html ) for more information about all 3 features

4.    Responsive design 

      Don’t buy script if it is not responsive. Now a days more and more user are moving to mobile and tablet and visitor count from these devices are increasing every day. It is need of the hour and in future mobile and tablet unfriendly websites will be replaced with new websites 
 
    5.    Easy to use 

      Free classified website usability is another feature which is ignored by most of the scripts provider. Usability not only increase sales, but can also impact free classifieds website's performance in search engines. Whenever user visits new site, time given to site is proportionate to site's usability. How many times it happens that you visited a website to post free ads and did not understand steps to achieve your goal but visited this website again in near future to post free classified ads? Majority of the users do not visit it again until it is niche site. Free classified sites falls under a generic category where you need to provide clean and easy to use platform.

    6.    Logical Site Navigation 

      One of the thing I like about Apple products are their intuitive design. You don’t know how to perform action, you guessed and it worked.  This is what logical navigation is, It help user to perform action without much help. Those free classified sites in India or elsewhere are easy to understand and easy to use are a pleasure. You can find your need, and can do what you wanted while visiting websites. Result of it is better sales, subscriptions, user involvement and repeated visits.

7.    Notification 

      Notification for a free classified website is must. Some of the notifications are mandatory and some are optional based on business needs. Notification should be customizable at any point of time. You should be able to enable and disable them. There should be an option for user to unsubscribe notifications for all e-mail sent even for free classified ads posted by user. You do not want mail service providers like google, yahoo to block e-mails from your site for spamming. All your hard work may go in vain if that happens. Many of the script provider do not have unsubscribe feature for notifications so you need to ask them explicitly if this exists.

    8.    Ask seller a question (public and private) 

      Another feature which enable user to ask question and get answer publicly or privately. Private questions are useful while negotiating and public question helps to get more information about the listing. Very useful feature to enable buyer and seller to talk to each other. I have seen many free classifieds sites in India not having this feature.

9.    Removal of ads 

You search in yahoo answer and you will find frustrated users asking how to delete ads from some top free classified ads website list in India. These user are frustrated and may not come back again due to bad experience they had with these free classified websites. This feature must be there and should be easy to access. You will find lot of fake ads on free classified websites so there must be an option to complain about ads. I was reading somewhere that someone got frustrated with a real estate agent and he posted ad for male to male massage service and gave this real estate agent phone number.

    10.   Ads With Media

    User should be able to upload different media like image, video, pdf files etc. It needs integration with Youtube video, site like Instagram and Picasa which user can refer for more images and video.



Hope this will help you when you are thinking of starting a new classified website.

Free classified sites India to post free ads
Free classifieds India

Saturday, 14 February 2015

Top 3 considerations while selecting script for free classified sites



There are many free classified sites you can find on the web and count increase everyday. Some are specific to a category like carwale and some are multiple categories free classified sites like www.LokList.com. We are trying to concentrate on top 3 considerations for any site in this blog. Our analysis is based on classified sites which is why we call it specific to classified sites. Our next blog will have paid or free classifieds specific top 10 considerations. 


We considered free classifieds for analysis as they come with challenge of having many thousands free listings and users. Performance becomes an unavoidable factor when we have many new pages added everyday by hundreds of users. We often miss it while thinking about starting a free classifieds. Here are top 3 questions you should answer before you buy script for classified sites
    

 Performance


This is one of the most important feature of any free classified website. Think about situation when classified site takes few minutes to load because of thousands of listing. This is going to block your progress in gaining market share. It requires lot of technical skills and money to resolve performance issue once you have started using it and have many thousands ads. Emerging classifieds may not be having lot of tech people dedicated to develop website for them, instead they depends on extremal software companies. Strict NO to classified scripts if you find that the performance of classifieds script is an issue.  It can be a blocking issue for your business. You should also consider performance of landing page. This is something which can be resolve by customizing landing page but you need to make sure landing page customization is easy. 

SEO Friendly Website


It is true for any website. Without good SEO you cannot list your website to top of google page. I have kept it second because it is difficult to fix but not as difficult as performance issue. It is time consuming effort to so you must not ignore it otherwise ready to spend lot of time to fix it. You should check if script enable you to automatically have title and other meta tags for each posted classified. It should allow you to have customized meta tags for each category and location. For instance, you can have separate meta tags for real estate in Mumbai and Banguluru (Bangalore) which should look like

{if category= ‘apartment-on-rent’ || city=’Mumbai’} Apartment for rent in Mumbai

{elseif category= ‘apartment-on-rent’ || city=’Banguluru’}   Apartment for rent in Banguluru, Apartment for rent in Bangalore {/if}


 Above meta tag enable you to have customized meta tag for specific category and city

 

Should Integrate Social Recommendations and Social Media Features


Looks like I am making you fool because you know it is one of the requirement for SEO friendly sites. That is the mistake we do when we think about social media for business. Yes, it is one of the requirements for SEO friendly sites but think social media integration beyond SEO. Majority of visitors for some of the free classified sites are from their social media pages. Now a day social media has become powerful tool to generate business leads. Simple social media integration can improve functionality in your free classified site and also generate valuable business leads. This is one of the feature which will provide  window to many thousand prospective customers so consider this as one of the must have feature.  

Hope this will help you when you take decisions to invest in any classified business or online business. We will come up with top 10 considerations for free classified sites in our next blog.


Visit our next blog rest of the features Top 10 Free Classified Sites-Features