This is one of the most important feature of any free classified website. Think about situation when classified site takes few minutes to load because of thousands of listing. This is going to block your progress in gaining market share. It requires lot of technical skills and money to resolve performance issue once you have started using it and have many thousands ads. Emerging classifieds may not be having lot of tech people dedicated to develop website for them, instead they depends on extremal software companies. Strict NO to classified scripts if you find that the performance of classifieds script is an issue. It can be a blocking issue for your business. You should also consider performance of landing page. This is something which can be resolve by customizing landing page but you need to make sure landing page customization is easy.
SEO Friendly Website
It is true for any website. Without good SEO you cannot list your website to top of google page. I have kept it second because it is difficult to fix but not as difficult as performance issue. It is time consuming effort to so you must not ignore it otherwise ready to spend lot of time to fix it. You should check if script enable you to automatically have title and other meta tags for each posted classified. It should allow you to have customized meta tags for each category and location. For instance, you can have separate meta tags for real estate in Mumbai and Banguluru (Bangalore) which should look like
Above meta tag enable you to have customized meta tag for specific category and city
Should Integrate Social Recommendations and Social Media Features
Looks like I am making you fool because you know it is one of the requirement for SEO friendly sites. That is the mistake we do when we think about social media for business. Yes, it is one of the requirements for SEO friendly sites but think social media integration beyond SEO. Majority of visitors for some of the free classified sites are from their social media pages. Now a day social media has become powerful tool to generate business leads. Simple social media integration can improve functionality in your free classified site and also generate valuable business leads. This is one of the feature which will provide window to many thousand prospective customers so consider this as one of the must have feature.
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