Sunday, 31 May 2015

Is Digital Marketing gaining more importance in recent times?

The world is rapidly shifting from analog to digital with the improvement of modern technology. It is surely the era of digital marketing. The businesses need to have persuasive visibility in order to become prominent and to stay in the race. Therefore, along with traditional marketing strategies we also need a strong hold over digital marketing strategies.

In 2013 the digital marketing has became immensely popular and fascinated area for the marketers. Not only it has became advantageous for business purpose but also it has became a strong area for furnishing great career opportunities. Therefore, the demand of resources who are efficient in digital marketing is also increasing rapidly.

Natures rule say that if you want to survive and grow you need to adopt the changes, innovations, strategies and techniques with time. Researches say that India has a less buyers base compared to other countries. So, some big companies are trying to improve the buyers base by promoting their products through digital marketing, which is apparently showing good results. Therefore invest has been increased in digital marketing in 2013 compared to earlier. Many multinational companies are attracted to this buyer base. Therefore it became inevitable that the use of digital marketing has gaining popularity rapidly.

Socialnetworking is an inseparable part of digital marketing. People are very much curious about what's going on with others life. Social media is the only option that provides those information to some extent. It also provides personal networking prospects. This is a growing and very promising base to attract buyers attention. Digital marketing is just thing that solves this purpose for the business with an ease. Not only that, digital marketing provides worldwide platform with minimum investment and effort for your products and services. This is the main cause of why most of the businessmen and sellers are taking the digital marketing way and investing a large share of their marketing budget towards digital marketing.

Therefore, it is very much evident that the future of digital marketing is rising compared to the traditional marketing strategies. There are some factors that are making this development happening for digital marketing, such as,
·  Addiction of social networking
·  Increasing usage of smart-phones
·  Improved internet ingress
·  Economical growth in many sectors
·  Effortless access to the worldwide web
·  Cost potency
·  Technological improvement

the world is moving faster so is the demand and supply process. In the mean time if your product takes longer time to reach the customer it for sure that your business is not going to make it in this race. This is simple equation for survival these days. Faster, is the better. No other marketing strategy is faster than digital marketing. It reaches your products to the customer in whole world just within a blink of an eye. Your business is getting a worldwidepromotion with minimum hassles, which is practically impossible for the traditional marketing strategies.

Another key factor that adds in favor of digital marketing is that the results of digital marketing can be easily monitored and tracked. Therefore, the unnecessary splurge on customer research has been saved from your business capital. All the information regarding customer response and and product reviews can be achieved through this digital media only. Therefore you stay a step ahead in planning future prospects for your business.  

Tuesday, 26 May 2015

Tips and tricks to promote free classified sites in India

Promoting online is considered the most practical and widely used marketing strategy in India and all over the world. This is an age of online business. Internet has become an inseparable mode of communication in our daily life. People now-a-days shop, read, talk and do a hell lot of things in internet. Therefore it has become a crucial place for publicizing your product. Moreover, free classified sites offer hassle free and without cost promotion of your product or business sparing you the extra pain and stress. Currently it is the most important tool for online marketing and advertising over the internet. In India, free classified sites can help an individual to sell their products and grow their business free of cost by posting free ads in classifieds.

The process of advertising in free classifieds can be very easy and convenient. It is very profitable and hassle free provided that you know exact tricks and tips for posting ads on these classified sites. Sorting out from several free classified sites is a hefty task though, as very few sites worth attention.
Here are some tips and tricks to promote your business, product and website. The tips include,
·  In-person networking
·  advertising and marketing preparation
·  direct e-mail marketing
·  content advertising
·  advertising and marketing materials
·  partnership building

The benefits you get from posting to the online free classified sites are,
·  It is safe and hassle free
·  You need to post once and get sign ups everyday, which means more profit in less effort.
·  You will get an worldwide exposure without any cost.

However, easier it may sound it includes a lot of hard works initially. But once you are done, if you have followed the proper steps, you are going to enjoy enumerable benefits from these online free classified ads.

The first step is to find a good classified site in a search engine like Google. From the results you can visit the first 12 links and register on those links. Every good classified site should ask you some minimal and compulsory questions to create an account through which you will be able to manage your advertisements in their sites. However, you can also register on those sites that do not require you to create an account in order to post ads.

Your ad should be precise and contended. Put a description of your product using not more than 100 words. Adding valuable benefits to your products for the viewers/customers may gain you the extra attention. Try grabbing keywords for your products, this really works.
In most of the free classified sites the more recent ads are more likely to appear in the top and first pages. This may bury your post deep in the listing pages. Therefore you should always try to update and renew your ads time to time to keep them them on top.

More appealing ads attract more viewers. It is more likely that a viewer would pay more attention to your product if there is a photo has been attached to your product. Therefore try to attach a relevant and appropriate picture of your product to the posted ads.